Bài Assignment mẫu Topic: Social networking and business: benefits and threats
TABLE OF CONTENT
EXECUTIVE SUMMARY 3
I. Introduction 4
II. Importance of the topic 4
III. Impact of this study 5
IV. Analysis of social network 5
1. Benefits 5
2. Threats 7
VI. Conclusion 8
REFERENCE 10.
EXECUTIVE SUMMARY
The report was written to support the businesses in terms of benefits and threats of using social network sites. The first parts introduce topic, its importance and impacts on related entities. It is critical to recognize that at the time ecommerce appeared, social network has marked its roles on the success of businesses. It influences not only the business but also the whole economy.
In this study, two impacts of social networks are explored, including benefits and risks. Enterprises gain benefits of qualified employees, productivity, good relationship with customers and larger market size. However, they may fall into dangers of classic threats such as malware, viruses and phishing or information leakage, which results from human errors or participations of competitors.
Finally, the report points out the main issues in the study and admits its limitation in order to recover in the future research.
I. Introduction
The existence of social network has influenced on the decisions of many businesses regardless of their industry and services. Some businesses consider it as a profitable marketspace which supports them to find out the targeted customers and connect with them. In 2011, the statistics published in some social networks had proved the large size of this marketspace: more than 500 million active users on Facebook, 175 million users participating in Twitter and over 100 million members of MySpace.
Businessmen are then rational to create their fan pages or forums on these social networks with the expectation of deriving more future returns in terms of profitable customers, revenues and market size, all of which are seen as benefits of social networks and will be explained more in the following parts. In contrary to advantages of using social networks, some businesses have been aware of several threats they are facing to, including human errors, participations of competitors and the appearance of spam, hacker as well as malware.
The report will provide a complete view of both the benefits and threats of social networks toward many businesses.
II. Importance of the topic
From the advent of ecommerce, many researches about social networks have investigated and raised the importance of understanding this topic. Anita (2013) introduced the social media customers in her research, conducting surveys about the distribution of customers joining in these networks, only focusing on Facebook and Twitter. Sandra (2011) analyzed that understanding social networks could assist business in recruitment. In addition, using social networks in business today could be a positive way to transform it (ORACLE, 2012). These related topics lead to the importance of this report in the time of increasing modern technology and boom of social network. In detail, Freeman (2004) indentified it is time to invest in social network topic, about both its benefits and threats in order to avoid fogginess and enhance the next step of development.
III. Impact of this study
The report was written in the favor of many entities, including business organizations, industry and the whole economy. Especially, the central object that the study aims to is businesses, both small and large businesses, foreign and domestic enterprises, online and brick –and- mortar shops.
From findings of Deutsche (2008), many companies can look for qualified employees through social network site or in other words, the sites afford companies the opportunities to search for potential candidates. Moreover, if one company uses Facebook to introduce its products and services, another does not, it will result in customer transferring from the second to the first one (Rick, 2009). In addition, businesses have embraced social networking to build their brand name and image (PWC, 2012). However, Rick (2009) also pointed out some negative issues arising in the process of experiencing social networks. It is recapped that this study about benefits and threats of this network can have impacts on business in both two directions, negatively and positively.
Also, the report can be a valuable evidence for the development of the whole economy in complying with the increase of social networks due to their supports in producing more capitals and incomes for the economy and contributing directly to the productivity (Linton, 2013).
IV. Analysis of social network
1. Benefits
It is critical to answer the question that social network such as Facebook or Twitter could really support the business in terms of qualified employees, long –term customer relationships.
Firstly, quality of employees will be analyzed with reference of many previous researchers. Employee recruitment has increasingly addressed its importance in success of any organizations (Baber, 1998). Companies have undertaken many campaigns and programs such as job advertisements, job interviews and so forth (Breaugh, 2008). They may exist in traditional recruitment process. However, nowadays, with the support of social networking, the process seems to be shortened and conducted efficiently, that means the best candidates will be explored (Fletcher, 2011). Businesses use Facebook or Twitter as a tool to post their job advertisements and get responses by receiving comments right there or CV through email. Pin et al. (2001) evaluated five advantages of social network in recruitment, representing time and cost savings, target group orientation, enhancement of numbers of candidates, increase of diversity of applicants and the appropriate candidates who match the requirements. For example, when KFC posted a note of recruitment on its wall, it can be seen that there are many of likes and shares for only a short time. Thus, many people can know it and transfer this information to their friends, family and neighbors, which may lead to an increase of CVs and enhance of competition that put pressure on candidates to express all of their abilities (Eisele, 2006). Then, businesses take this advantage to select the most suitable employees.
Liên hệ dịch vụ viết thuê Assignment:
Hotline: 0967538624 Ms Huyền/ 0886091915 Ms Trang
Email: Lamluanvan123@gmail.com
Website: https://lamluanvan.net/
Đề tài tham khảo miễn phí bên Luận Văn Group.
Chào các bạn! Mình làm công việc quản trị nội dung của trung tâm Luận Văn Group. Công việc này đã gắn bó với mình được hơn 10 năm, mình tốt nghiệp trường Kinh Tế Quốc Dân, có sở thích là viết các đề tài nghiên cứu và viết luận, các bạn muốn sử dụng dịch vụ bên mình vui lòng liên hệ qua website: https://lamluanvan.net/. Rất mong được sự ủng hộ của các bạn!
Bài viết liên quan
Review the impact that management and leadership theories have on organizational strategy
Contents 1. Executive summary 2 2. Introduction 2 2.1. Company background: 2 2.2. Current scenario...
Th6
Essay mẫu: PURPOSE OF BUDGETING IN SME
TABLE OF CONTENTS I. INTRODUCTION 2 II. METHOD OF PREPARING BUDGET 2 Top-Down Budgeting Approach...
Th6
Business report plan Globex International Operations
Table of Contents BUSINESS REPORT 2 I. Globex International Operations 2 1. Operation plan: 2...
Th6
ASSESSMENT PLAN PROPOSAL
1. Introduction The purpose of this assessment plan proposal is to outline a structured approach...
Th6
Analyze how cultural differences affect communication in hospitality and tourism contexts and propose strategies for effective cross-cultural communication
Bài assignment mẫu chủ đề: Analyze how cultural differences affect communication in hospitality and tourism...
Th6
Aquaculture industry in Vietnam
EXECUTIVE SUMMARY Currently, the aquaculture industry has now developed into a spearhead economic sector, a...
Th2