How Digital commerce shape Vietnamese shopping habit in 4.0 industry
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Đề tài luận văn tiếng anh mẫu: How Digital commerce shape Vietnamese shopping habit in 4.0 industry
Table of Content 1
1. Rational reasons for choosing the topic 2
2. Research objectives and significance 2
2.1. Research objective 2
2.2. Research significance 3
3. Research statement 3
4. A preliminary literature review 4
4.1. The Internet of Things 4
4.2. Digitalisation in Commerce 5
4.3. Transmission from online shopping to e-commerce and mobile commerce 7
4.4. Shopping habits change from tradition to digital shopping 8
5. Sources of data 9
6. Type of Research 10
7. Proposed Research Methodology 10
8. Expected schedule for Commencement and Completion of Thesis 12
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1. Rational reasons for choosing the topic
Nowadays, owning a digital device becomes easy and inexpensive. One person is able to own and connect more than one digital device, such as a smartphone with a smart watch, or a tablet. Furthermore, there is no doubt to state that the emergence and significant development of internet connection bringing these digital devices more functional and applicable. They not only contribute to the convenience of human life but also change the way humans perceive using service from traditional to smart technologies from digitalisation. Among the changes that shape today’s human life, shopping is one of significant sectors that has seen the dramatic surge of commerce. Especially, since the internet connection became publicly and commonly in Vietnam, the development and innovation of digital technology has shaped a new consumer’s shopping habits, noteworthy of the young generation. Hence, this research aims at exploring how development of digital commerce in Vietnam, as long as the shopping experience and habits of Vietnamese people in the new era of digital commerce.
2. Research objectives and significance
2.1. Research objective
The objectives of this research is to identify the usage of digital devices for shopping a well as the transformation of shopping habits of Vietnamese consumers in the 4.0 industry. As a matter of fact, a study has questioned the significant complex of the relationship between e-shopping and traditional shopping (Cao, Xu & Douma 2012). In order to achieve the research objectives, there are three research questions raised in accordance with specific aims.
• How frequent do Vietnamese consumers go shopping?
Shopping frequency relies upon shoppers’s habits, segmentation and characteristics, such as casual fashion or regularity for grocery (Ahmed & Johl 2017). Hence, questioning about the shopping frequency of Vietnamese consumers would help to explore how different between the traditional shopping transaction and online-shopping transaction.
• Which digital devices do Vietnamese consumers mostly use for internet purpose?
Apparently, the internet is an easy accessibility from multiple devices. However, each individual preferred a particular device for their internet experience. Furthermore, the online shopping platforms are diverse with influencing the users via pop-up notification. Hence, finding out the preferred digital devices would help to compare the time spending on digital devices with online-shopping transactions.
• What is the preferred shopping experience, online-shopping or traditional shopping among Vietnamese consumers?
While shopping experiences grow in various services, such as online-shopping, m-commerce or physical stores, shoppers are varied by their behaviours and types (Ruby 1999). Therefore, the research question aims at exploring the Vietnamese behaviours toward the innovation of technologies in online shopping. Then, the expected outcomes of the question is to identify how consumers transform their shopping preference from traditional shopping to online-shopping.
2.2. Research significance
As exploring the transformation and customers’ behaviours in shopping between traditional experiences and digital commerce platforms, the results of this research would expect to add acknowledgement toward Vietnamese consumers’ behaviours. Firstly, the result of this research will provide a broad knowledge about Vietnamese shopping frequency. Then, in accordance to the perception of Vietnamses consumers between the traditional and digital commerce during technology innovation, the result would indicate the suggestion for marketers in building appropriate marketing campaigns to meet the highest attention.
3. Research statement
This research reflects the significant development of the internet of things and the influence of online shopping, in particular, e-commerce and mobile commerce. Furthermore, while the traditional shopping habits are still dominant, the influences of online shopping experience yet shape the shopping experience. Hence, regarding the objectives of this research in exploring the Vietnamese consumers’ shopping habits transition during the development of digital devices, this research aims to result in the current references of shopping models in Vietnamese market.
Regarding the limits and requirements of the project, the mixed methods research is the principle approach. The intentional combination of methods in data collection, data analysis and interpretation of evidence is important for the mixed methods of study. A meaningful data integration allows researchers to look at their research environment from different points of view and through complex research lenses in a more panoramic way. A mixed method design is useful to address questions in study that cannot be addressed by either quantitative or qualitative methods alone. Evaluation methodologies can be used to obtain a deeper understanding of the similarities or inconsistencies between qualitative and quantitative information; they provide participants with opportunities to be confident enough to have a clear voice and express their perspectives in the study phase. The implementation of this mixed method research is a combination of qualitative research and quantitative research. Qualitative research will conduct secondary data upon reliable published sources from no more than 3 years late. Meanwhile, quantitative research will be interview procedures relying on questionnaires constructed from the secondary data foundation.
While data published in approved journals and sources are being carried out in this research, research on Vietnamese economies is limited. This nation is not studied by other researchers. However, secondary information from official websites can have updated over time, making it difficult to compare data if the data is not the same over time. Authenticity and integrity can also lack records that make it difficult to assess if the data are incomplete. If data obtained for different research purposes is used, the population researchers cannot analyze these samples in adequate detail.
The study design makes it difficult to collect data and requires time and is costly. It is important to convince people to make a survey, and sometimes to forget it, to collect data. Therefore, when we cannot contact them through the Internet, traveling is often needed.
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